iPhone - From Announcement To Launch

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After the launch, from June 29th onwards...

Links to items of interest, in reverse chronological order

June 28th

June 27th

June 26th

With impeccable timing, the first reviews appear all over the press

As well as a few rumors

June 25th

The Washington Post publishes a hilarious comic:


June 21st

  • Apple posts the fifth iPhone ad - "Surprised"

June 20th

The Onion posts an iPhone infographic:

June 19th

June 18th

June 22nd

  • iPhone Ringtone "Marimba" - Good-quality Marimba samples start appearing on the web, in "MP3":Audio/MP3 and other formats. (mind the "ActiveX":ActiveX junk on the page, though).

June 20th

June 12th

June 11th

Steve announces that there will be no iPhone SDK at the WWDC keynote, and states that developers should focus on delivering Web 2.0 apps atop the Safari engine.

Extremely polarized debate erupts on the Internet.

June 8th

June 9th

June 7th

  • Lessons from Apple and The Third Act appear on The Economist.
  • Apple publishes the fourth iPhone ad demoing the built-in Safari browser, with the best sales pitch possible: This is not a watered-down version of the Internet. Or the "mobile" version of the Internet. Or the "kinda sorta looks like the Internet" Internet. It's just the Internet.

June 6th

June 4th

The TV campaign starts in the US, mentioning the June 29th release date. Everyone goes nuts again.

June 2nd

June 1st

May 29th

May 28th

May 26th

May 25th

May 23rd

May 21st

May 17th

May 16th


A landmark day. Engadget puts their foot in it, by posting a rumor stating that the iPhone and Leopard are both late. They try to redact the mess away, but Apple stock takes a dive (3%) - proof positive that the Hype cycle is completely out of control.

May 15th

May 14th

May 11th

May 8th

May 1st

  • iOuija - a roundup of sales predictions of sorts.

April 25th

  • iPhone good for business - the idiotic argument about whether or not the iPhone is suitable as a business phone, mostly led by people who (shockingly) have their own ideas about what business phones should look like.
  • iPhone Q&A for AT&T employees - internal front line sales memos (or facsimiles thereof), the usual kind of generic info operators issue to their shops (which Infinite Loop picks up and mulls over)

April 19th

April 18th

April 17th

April 12th

  • Apple announces that it had to re-allocate "key software engineering and QA resources" to the iPhone project, and that that will have an impact on Leopard's release date (now pushed to Fall 2007)

April 5th

April 4th

April 3rd

March 30th

March 29th

March 12th

March 9th

March 8th

February 26th

February 25th

February 22nd

February 19th

February 17th

February 16th

February 9th

January 29th

January 25th

  • Report: Apple iPhone Not a Smartphone - sanity then ensued as follows: "Precisely what we call it means little to the consumers that will ultimately be purchasing the product. Names and labels mean nothing; what really matters is the bottom-line functionality of a given device and its ability to meet specific end-user needs."

January 23rd

January 19th

January 18th

January 15th

January 14th

January 13th

January 12th

January 11th

January 10th

Also known as "trademark lawsuit day".

January 9th

Announcement day - All hell breaks loose.

Previously, in the early years...