I stumbled upon this in my RSS feeds and immediately “got it”. Every company has its echo chambers, its view on what customers need, and its (sometimes gaping) blind spots regarding what they really want.
And like Jaana writes, having an outside perspective (especially where it relates to your costumers) can be a sort of superpower, but it wears off eventually in the grind of internal work.
I’m (sort of) fortunate to be working in a consulting position and “back” in telcos these days, but I think she completely nailed the way I feel sometimes.
There’s an entire world out there that you’re ignoring when you spend too much time in internal “make work”–look out the window every now and then, at the very least.