“Beating” the Swiss watch industry, apparently.
This is interesting, but to be fair, the Swiss might not be that good a reference given the way precision manufacturing works these days, so let’s assume we’re talking about the premium watch tier.
Will need to investigate further, but it’s kind of weird that traditional watch manufacturers haven’t yet come up with competing products (yes, there are some, but tradition carries so much weight that they don’t really hold a candle to what the Watch can do).
And I wonder what Swatch is doing. They would be the perfect company to tackle fitness wearables in terms of both hardware and trust on how your health data is processed (which is the biggest gripe I have about things like the Xiaomi Mi Band).