There is a lot of bloated rhetoric regarding this in news sites (some idiots are even trying to coin the moniker “social TV”), but I actually think this makes a lot of sense, because if it works, it will make Skype the largest de facto plug-and-play teleconferencing provider. Think of it this way - they would never break the corporate market through product placement in Oprah alone. In a sense, it’s too bad I bought a new TV a few months back, but, realistically, we’re looking until next Xmas for this to become truly mainstream.