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The title is, like plenty of other Slashdot headlines, utterly clueless, but what fascinates me regarding the entire rigmarole isn’t Apple’s reticence in adopting Theora or the (shortsighted) perspectives on MPEG-4 - it’s the fact that someone at W3C actually got suckered into believing it made sense to specify a codec as part of HTML5 - it would be tantamount to mandating all images to be of a single format, and, seriously, is not within their remit. Their real job ought to be making sure the markup mess is fixed once and for all (including fixing some of the fundamentally wrong things about the web), instead of trying to wedge in all the frilly stuff.