I, too, don’t really get it. I had been quietly waiting to figure out the broader implications of this new Marketing approach (which actually seemed promising, if you “got” the need to have a non-geek approach), and now it all seems like a non sequitur. Maybe we’re deep into “meta-controversy” territory now. Or maybe Gruber is right in saying the new tack is a mistake. Still, I think it’s too early to judge either way, and I doubt they caved in to online pressure.