In the vein of my Darwin/Streaming Server notes, here's an ffmpeg incantation to transcode video to the Flash pseudo-streamable FLV format (taken from here):
$ ffmpeg -i movie.dv -f flv -r 12 -me full -subq 5 -mbd 1 -b 150 \ -qmin 2 -qmax 31 -s 360x240 -acodec mp3 -ar 11025 -ab 16 -ac 1 video.flv
This will create a Flash video with settings of 12fps, 360 by 240 pixels, 150 video bitrate, and a 16 bitrate mono audio track (...)
To insert suitable hints and metadata, you need flvtool2 (requires Ruby):
flvtool2 -u video.flv
Another alternative is apparently to use mencoder, which is supposed to generate better quality output:
mencoder input.dv -ofps 12 -o video.flv -of lavf -lavfopts \ i_certify_that_my_video_stream_does_not_use_b_frames -oac lavc -lavcopts \ acodec=mp3:abitrate=32 -srate 22050 -ovc lavc -lavcopts vcodec=flv:\ vbitrate=100:mbd=2:mv0:trell:v4mv:cbp:last_pred=3:predia=2:dia=2:\ vmax_b_frames=0:vb_strategy=1:precmp=2:cmp=2:subcmp=2:preme=2:qns=2 \ -vop scale=360:240