Hey, no. ➹

This is well worth getting some popcorn. DHH is notoriously vocal, and even though Hey seems like a pretty weird and pricey take on e-mail, it is a beloved and geek-anointed one seeing as it shares the Basecamp philosophy, so of course it is going to garner a lot of highly visible support.

Every single indie app developer who’s been slighted by Apple (and a lot of corporate ones who rely on service subscriptions of any form to drive revenue) is going to rally behind this, and I, for one, fully agree with them (even if I do think Hey is going to milk this for all they’ve got and would prefer other champions, just because they come across as feeling overly entitled sometimes).

Incidentally, the App Store review policies (and the insane developer fees for individual users) are the main reasons that whenever I developed for mobile (back in the day) I did so for Android first, or stuck to web technologies.

Because there is zero incentive to have those headaches even for pro-bono apps. And that is Apple’s loss entirely.

They are reaping what they sowed either way, and what better timing to do so than when they’re being probed by the EU and a couple of days away from WWDC?

I’d like my popcorn buttered, please.