Seems like keyboards are a thing these days (I wonder why). I have grown disenchanted with ThinkPad keyboards (largely due to the lousy experience I had with the Carbon X1 I used a couple of years back) but I used to be a fan, and there are hordes of people out there for whom using this as a desktop/tablet1 keyboard would be a dream come true.
It is also extremely clever marketing, so there’s that too.
They do not claim iOS compatibility, but I expect people will try to use this with an iPad regardless. ↩︎