Cook, Ive, and Federighi on Android, Microsoft, and 'new' versus 'right' ➹

“We never had an objective to sell a low-cost phone,” says Cook. “Our primary objective is to sell a great phone and provide a great experience, and we figured out a way to do it at a lower cost.”

The whole thing is very much aligned with what I wrote a week ago, and if this doesn’t make the pundits shut up, I don’t know what will.