The thing about these comparisons is that you can put whatever you want as criteria and make everyone look bad (or single out a particular company). For instance, none of them make toilets, have a presence in the foodstuffs market, deal in hedge funds (well, maybe Apple - they sure have enough cash) or manufacture datacenter-grade routers (well, Google is having custom gear done, but isn’t selling it). So the article is pointless enough to begin with, but the point here is that you have to compare apples with apples (if you’ll pardon the pun), and there are some grapefruits and bananas in there…