On Daring Fireball's IDN short links ➹

This personalized short-link craze is starting to smack of jackassery. I’m not going to say IDNs are a bad idea and that all the internet ought to be ASCII-based (I leave that to 100% pure-blooded Americans who failed Geography), but there is nerdery and there is good self marketing - this is neither. Update: [#6923460] kind of makes the defense pointless.