Everyone seems to have an opinion regarding the new Get a Mac TV ads, so I'll spare you mine and point out that they have already achieved the three primary goals of any advertising campaign worth its salt:
- They are memorable - they have clean, sharp visuals, which also help people focus on the characters. And people instantly 'get' the characters, even without eerie echos of reality (via Cult of Mac)
- They emphasize the benefits of using a Mac - and debunk most of the usual myths and misunderstandings (compatibility, applications, accessories, etc., etc.)
- Nobody is indifferent to them (and I mean nobody, even people that don't care about computers) - which, in this day and age, means they are sure to spread like wildfire.
The best bit is that controversy will play in favor of the ads' basic points - no matter how many stupid scare stories appear about Mac viruses, for instance, or even if a Mac crashes, people are so used to that happening to PCs that the jokes will stick.
And yes, the Mac looks cool, nonchalant - understated, even. More to the point, he doesn't "dress like a nerd" - which is what the camera says about the PC at the end of "Network". (via Gruber, who quite entertainingly rips Dan Goodin's scare-mongering piece to shreds)