Europe, That Foreign Nation

Before posting the day's news and commentary, I'd like to single out Matt's tragedy in three acts regarding (dis)repair of a broken in Spain.

The quote-in-a-nutshell? "Well, this isn’t the US."

Of course not. It's the Iberian Peninsula, where laissez-faire ought to have been invented in the first place and manages to permeate any company's culture - even the ones who have an active presence here.

However, savaging a customers' machine during repairs cannot be explained by any sort of cultural rift (unless you count the chasm between humans and baboons), and the "nice" little feint of selling AppleCare before explaining that it does not include pickup in Europe is, well, typically Mediterranean.

Even though had a mostly happy ending (if you discount the , which weren't 's fault), it is painfully obvious to any European user that we venture onto the platform bereft of all the niceties US purchasers take for granted, like real stores, effective AppleCare, or even the ability to actually (is it too much to want acknowledgment that exists in purchase forms?).

We definitely don't need third-world customer experiences added to that, and Matt's plight is therefore another example of how needs to beef up their European operation, the nadir of which consists (in my opinion) of my colleagues making a detour by the Regent Street Store when they visit our corporate mothership in the UK and buy their laptops there even knowing they had to incur the additional expense of buying a Portuguese keyboard.

As many folk have pointed out during the past few weeks over here, Daniel's US experience is unthinkable here in Europe - not because of the issues he's having, but rather because it would likely be utterly impossible for any mere European mortal (especially outside the UK) to solve them at all.

Is it a tough market? Maybe. I'm not saying they might not have structural issues growing their organization across national borders, etc., etc.

But the real question is whether they're really trying - I will be gladly proven wrong in that regard.